Meet The Woman Behind the So-Called “Craziness”
When she’s not working on the Roger Huerta book, Michelle Lopez is busy doing copywriting for integrative health professionals, health coaches, and nutritionists from her 2nd story “office” at her parents’ house in Broomfield, CO. The copywriting work keeps her balanced and sane, while allowing her to maintain a nice “Dr. Jekyll and Mrs. Hyde” personality without going totally off the deep end.
Michelle has a BA in English/Creative Writing from the University of Colorado at Boulder – a degree which took her a whopping 8 years to earn (she was in no hurry to graduate, but rather, learned to savor actual learning by delving in deeply into each of her English classes). While putting herself through school, Michelle worked full-time at an office job that consisted of mostly meaningless work, but which also provided entertaining “office drama” at times.
In mid-2006 Michelle got tired of doing meaningless work. Partly inspired by the thrill of doing a bunjee swing at Lagoon Amusement Park (Utah), she quit her job with very little savings, no plan, no 2nd job lined up – and started her own freelance writing business.
One of her first projects was a 2.5 year stint doing research and light editing for Dave Cullen’s book, Columbine, which eventually became a New York Times Bestseller. Following that project, Michelle dabbled in various other ventures, while working at home in her bare feet. She did technical writing for the energy industry; edited dissertations, newsletters, podcasts, and email campaigns for lawyers, publishers, and spiritual gurus; and even dabbled in online business management for an anti-capitalist. She learned some intriguing lessons along the way, including: “Don’t treat your clients like shit.”
In December 2011 after her business almost failed and after she almost reached bankruptcy, then and only then did Michelle “discover” her niche – alternative health copywriting. Her business has done a complete 180 and the people she now works with are near-perfect (and thankfully, none of them are anti-capitalists). Michelle is now building a thriving copywriting practice, writing sales pages, blogs, and email campaigns that ultimately contribute to individuals becoming healthier through better diets and lifestyles.
Michelle is deeply interested in exploring the personal lives of certain mixed martial arts (MMA) fighters, including Roger Huerta, War Machine, Nick Diaz, and GSP. Perhaps it’s because Michelle is a “fighter” and a “warrior” deep down inside. Her only weapons are her words. She grew up experiencing a tormented childhood like many of the famous fighters did and is constantly amazed by how they overcome their own inner demons (or in the case of Roger Huerta, how they don’t overcome them).
Her other interests include integrative health, fitness, gluten-free, dairy-free, allergy-free food, entrepreneurship, online marketing, and warrior mentality. Yes, that’s kind of a weird mix, but it is what it is.